Founder and CEO in Orange County, California
Peter is Founder and CEO of Decoder.
Decoder is the intelligent operations platform built for insurance agencies—handling the operational work that happens between the client conversation and the outcome.
Licensed staff spend much of their day on coordination, lookups, data entry, and follow-up across systems that don't talk to each other. Decoder handles that work so your team can focus on clients and growth.
Decoder works alongside your existing systems—reading from your AMS and carrier portals, coordinating across email and documents, and writing outcomes back where they belong. No rip-and-replace.
Decoder runs across the operations of your agency:
Quoting
Carrier marketing, quote comparison, and proposal generation.
Servicing
Endorsements, COIs, and policy verification.
Sales
Lead intake, pipeline support, and prospecting.
Renewals
Book review, renewal prep, and coverage gap detection.
Intelligence
Performance analytics, insights, and operational baselines.
Claims
FNOL intake, tracking, and denial review.
Offshore operations relocate the burden without reducing it. Your AMS is the system of record—but it doesn't run the operational work in between. Decoder fills that gap without adding headcount.
Insurance is a relationship business built on judgment and accountability. Decoder handles the process—your licensed staff make the calls. Agencies using Decoder are seeing:
Start with one high-friction process and see results in days. Expand across quoting, servicing, renewals, and claims as each area is ready.
Before Decoder, Peter co-founded Nice Agency in 2009 with the vision to create transformational mobile user experiences for enterprise and consumer clients.
Peter grew the agency to 50 staff in five years. Nice specialised in innovative user experience design, application development and digital product strategy. We delivered mobile-first projects for Channel 4, UBS, Flybe, first direct, Ticketmaster and MBNA.
Karmarama acquired Nice Agency in 2014, and Nice brought its pedigree in creating mobile-first products and platforms and like-minded culture of Good Works to the Karmarama family.
In 2016, Karmarama was acquired by Accenture Interactive, becoming part of the world's largest digital agency.
Before Nice Agency, Peter consulted as Technical Architect, specialising in Rich Internet Application design and development, using Java, Adobe Flex and Adobe AIR technologies.
Peter delivered applications for enterprise and consumer clients in the finance, media, telecoms and publishing industries.
Peter graduated from Newcastle University with a First in BSc Computing Science.